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7 Top Tools to Use When Picking a College

A few resources to help parents and students feel more prepared for the application process.
No pressure, prospective college student: You just have to narrow down which schools you’re interested in attending, get accepted and then figure out a way to pay for your education.

If that sounds daunting, take comfort in the fact that there are lots of tools and resources that can guide you through the process. In addition to helping you find the right match, they can make your financial options actually, well, make sense.
According to Angela Colatriano, Chief Marketing Officer at College Ave, the right tools “can help you figure out how selective institutions are, how likely they are to give merit aid and the different financial implications of those factors.” It’s smart to explore several options, she adds, including state schools and private schools, because you might be surprised which ends up being the most affordable.

As you start to strategize about college, keep in mind that it’s OK not to have everything figured out immediately. According to a recent College Ave survey of 1,007 students at four-year universities, 68% report that paying for college is stressful; 46% report that it’s confusing.
These tools can help parents and prospective students feel more prepared:

College Matching Sites

Matchmaking isn’t limited to dating – it can also lead to the best educational fit. On Appily, for example, you’ll answer questions about what size college you’re interested in, which majors pique your curiosity and how far from home you want to be. You can then peruse a list of schools that fit your criteria, and compare the various options. Another tool, College Raptor’s College Match Guide, takes into account factors like your GPA, potential major, SAT and/or ACT test scores, culture and family income.

In other words, these tools do a lot of the legwork for you, narrowing down a huge pool of options into a small list. “They get kids to start thinking about, ‘What are the best matches?’” says Jason Vallozzi, founder of Campus to Career Crossroads. “College is a matchmaking process. Many people go about it by chasing the name of an institute,” rather than taking the time to figure out what’s the best fit for them – which is why these tools can prove helpful.

Rankings Publications

Your No. 1 goal is to ascertain which school is tops for you. Rankings publications like U.S. News’ Best Colleges and the Princeton Review can help do that. U.S. News, for example, supplies data on more than 1,800 schools, with national rankings, plus lists for Liberal Arts colleges, undergraduate Business programs and more.

Rankings lists allow you to dive into a school’s statistics and details in-depth. With U.S. News’ lists, for example, you’ll easily see what type of setting the school is in, how many students are enrolled, its acceptance rate, plus tuition and fees.
These are among the top college rankings publications:
U.S. News’ Best Colleges Rankings
The Princeton Review
Remember: If you’re drawn to a school that feels out of reach financially, College Ave is quick, easy to apply for and comes with flexible terms.
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Cost and Aid Calculators

There’s no other way to phrase it: College is expensive. In fact, 66% of college students told College Ave that costs were surprisingly high.

Utilizing calculators as soon as you consider certain colleges can help make your bill less startling. Net price calculators – which must be featured on the websites of colleges that participate in federal financial aid programs – provide an estimated cost of attendance (including tuition and required fees, books and supplies, housing and food, and other related expenses). “It can help families say, ‘Wow, we’re looking at a cost of $80,000 a year, and we have two kids,’” Vallozzi says. “It can be a great way to avoid the heartache when you get a tuition overview and are floored at what you’ll need to pay.”

According to the College Ave survey, 56% of students borrow student loans. If you’re among them, try using this student loan calculator, which breaks down in-school payment, post-school monthly payment and the total interest, depending on how long you take to pay it off.
“The calculators we offer are probably one of the best ways we can augment students’ research and exploration,” Colatriano says. “They can really help them understand the total costs to attend an institution.”
Before the internet, it was really hard to gather all these resources. Now, you have resources and information at your fingertips. Why not access that information and get more knowledgeable?
Dr. Jeffrey Haig, Founder of Strategic College Consulting

Scholarship Sites and Search Engines

Scholarships are game-changers. You can start seeking out this free money far earlier than you might expect – even around age 14, says Dr. Jeffrey Haig, founder of Strategic College Consulting. There are lots available, and looking for them “is like a part-time job,” he says. “Most families will qualify for hundreds of thousands if not millions of dollars in scholarships – they just have to tap into it.”

Scholarship sites and search engines typically allow you to filter by factors such as where you’re located, your interests, club affiliations and ethnicity. And a bonus tip: College Ave offers a $1,000 scholarship monthly sweepstakes.

“If you can access money that doesn’t need to be paid back, that’s the best place to start,” Colatriano says. “One of the assumptions some people make is that all of them will require a lengthy essay or significant amount of work, but the reality is that there are a lot of scholarships – including ours – that are as simple as filling out a form to enter.”

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Test Prep Resources

One of the most stressful parts of the college application process is studying for and taking the SAT or ACT. Fortunately, an array of helpful resources exist – but which is best will vary from person to person. Some students thrive with free tools like those offered by Khan Academy, while others most benefit from an organized class or private tutoring, Haig says.

Online Campus Tours

The COVID-19 pandemic introduced at least a few welcome changes – including pushing colleges to step up their virtual tours. It’s now easier than ever to open a web browser and be transported to the sidewalks you might walk and dorms you might call home. “It feels like you’re actually on the campus,” Haig says. “It’s the next best thing.”

If a certain campus catches your eye, but looks way out of your league price-wise, remember: Private lenders, like College Ave, can help cover the rest.

College Essay Writing Guides

One of the best ways to write an irresistible college essay is to foster a passion for reading, starting at an early age, Haig says. Beyond that, there are free online tools that can help students craft well-written, creative essays that catch admissions officers’ eyes.

Most of these resources dissect exactly what colleges look for (a strong opening sentence) and what to stay away from (focusing exclusively on the past).
Navigating the college application and decision process might never be easy – but there are lots of ways to make it less difficult for yourself and your family. Take advantage of the many tools and resources readily available to feel more confident embarking on this new, and exciting, chapter of life.

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